Our client asked us to find a way to incorporate current and former patients into the campaign, but during the pandemic, that just wasn’t possible. So we did the next best thing. We asked the kids to think about their dreams for the future, and then to draw pictures depicting those dreams. Next, we took those same illustrations and animated them to life — in a TV spot and a series of print and outdoor boards.
Zaxby's is a chain of fast casual restaurants offering chicken wings, chicken fingers, sandwiches, and salads. The chain operates primarily in the South, and has more than 900 locations.
Invisible Campaign
Copy: For an invisible product, the benefits are clear.
Copy: Even though our product is invisible, it has a clear advantage.
Copy: Sometimes what goes unseen is noticed the most.
Beauty Amplified Campaign
Copy: Only mother nature could create a scene so stirring even the rocks weep.
Copy: Though powerful enough to cut straight through mountains — this river chooses to meader.
Copy: Here, vacation days grow up to be all-nighters.
Blum is the leading manufacturer of innovative lift, hinge and drawer systems for cabinet and furniture applications.
Copy: More space in the same place.
Copy: Fine-tune your drawers.
Copy: Replace your pull with a push.
Novant Health is a four-state integrated network of physician clinics, outpatient centers and hospitals. Its network consists of more than 1,600 physicians and 29,000 employees at more than 640 locations, including 15 medical centers and hundreds of outpatient facilities and physician clinics.
Copy: Today women are stronger than ever. We intend to keep it that way.
Project 543 is a collection of bite-sized stories about the things you’ll only find in North Carolina. Each digital postcard serves up practical trip-planning tips and insider info in a highly visual, easily scannable format. The site’s responsive design provides a seamless user experience across devices, with easy calls to action to share, map and further engage.
This award-winning Visit North Carolina Tumblr and Twitter campaign commemorated the 150th anniversary of the end of the Civil War and highlighted present-day sites, tours and reenactments by channeling the astute observations of Mary Boykin Chesnut, a real-life Civil War-era diarist, in a historically accurate, modern-day telling of life during wartime.
Give Me Tomorrow Campaign
Project Life is a national movement to increase the potential pool of bone marrow and tissue donors by testing and registering college students with a simple cheek swab.
give me wrinkles. Lots and lots of wrinkles. And give me a full head of gray hair, too. I want crow’s feet and bifocals that I lose all the time. Give me books with ridiculously large type. And rambunctious grandchildren that wear me out by lunch. Give me a chance for a nice, long life. give me tomorrow.
give me a bald spot. Or a really bad comb over. I want to eat dinner at 4:30 and use the term “whippersnapper.” Give me laugh lines and dentures And a walker with tennis balls on the feet. I want to trim my ear hair and play bingo on Tuesdays. Give me a chance for a nice, long life. give me tomorrow.
give me bushy eyebrows. And a grocery cart full of prunes. I want to complain about music that’s too loud, Clothes that are too short and cars that are too fast. I want to show pictures of my grandchildren to strangers. And tell kids to get the heck off my lawn. Give me a chance for a nice, long life. give me tomorrow.
National Gypsum is the manufacturing leader of quality, innovative gypsum board and finishing products used in commercial and residential applications.
Copy: The inside is still the outside until the building is done.
Copy: Roof protection that is always on watch.
Copy: Roof protection that is always on watch.
Copy: Roof protection that is always on watch.
Copy: Protect your entire jobsite from excessive dust.
The Dr. Pepper ACC Football Championship takes place each December in Charlotte, North Carolina. This print ad was just one portion of a larger campaign that included airport pillar wraps, downtown oversize graphics and street pole pennants around town.
Held in Asheville, NC, this music festival features regionally and nationally known bluegrass acts, plus a curated list of 100+ beers and ciders available at nine area bars.
Beds for Kids' mission is to provide beds and essential furniture to children and their families in need. Their largest annual fundraiser is the Dream Big Benefit.
